We are looking for Digital Marketing Director to ensure successful launch and development of new b2b b2c platform .
Key summary of the role: Digital Marketing Director will take leadership in successful development of digital products through developing and implementing long-term digital marketing strategies. Digital Marketing Director will be responsible for growing digital MAU (monthly active users) through all digital and telco channels.
Key Responsibilities & Tasks:
- Development and execution of long-term and short-term digital strategy including value proposition, go2market.
- Lead launch, integration with global platforms (Exist, Emex, Autodoc, Ebay, Aliexpress), customer acquisition and engagement.
- Manage all digital marketing channels (e.g. website, blogs, emails and social media, FB, Instagram, Twitter, Pintersent, vk, Yandex, Google), develop specific campaigns to create and maintain customer interaction.
- Control of the brand book creation.
- Form a strong professional team
- Manage and motivate the team to achieve goals
- Higher education in IT/Marketing/Digital
- 7y+ experience in Digital/Telco/IT, proven track record in digital marketing
- Strong team management and communication (written and verbal) skills, analytical and project management skills
- Solid knowledge of online marketing and digital products best practices, proven track record in digital users acquisition through digital channels
- English – advanced